Rihanna has taken to Instagram to share a dramatic video promoting her upcoming Savage X Fenty release.
The new collection, which has been created especially for Valentine’s Day next month, was marketed in the video shared with Rihanna’s 117 million Instagram followers on Monday.
The 33-year-old “Umbrella” singer released the new commercial on Monday, a few hours after posting a series of photos of herself modeling some lingerie.
Accompanied by dramatic music, the sexy short video shows Rihanna wearing a plunging red laced outfit revealing her famous figure.
She wore red fishnet stockings, a pair of stilettos, and a series of rings to finish her look. As she struck a variety of poses, text appeared with a variation of the popular “roses are red” poem.
The final line told fans that “it’s time to slip into something sexy,” as Rihanna pouted and posed to attract attention to the new Savage X Fenty collection.
In keeping with the Valentine’s Day theme, she captioned the post, “Write me a love letter, baby.”
With her hair highlighted red to match the lingerie, Rihanna put the focus on one product in particular — the Fenty Beauty Gloss Bomb Heat lip luminizer.
Standing in the shadowed and dimly lit room, the Barbadian singer held the lip product like it was a cigarette and held a sultry pose for her followers.
Photos shared earlier to Rihanna’s Instagram showed the entrepreneur in a trio of poses, including one where she sat by a window with a large tree outside.
“Valentine’s Day is for me,” she captioned her post, “but you can watch.”
The Savage X Fenty brand was launched in 2018, and Rihanna announced this month there would be five physical stores opening in 2022.
They will be in Las Vegas, Houston, Philadelphia, Washington D.C., and Los Angeles, although the exact dates for opening are still unknown.
While the girlfriend of rapper A$AP Rocky remains the biggest asset of her brands, she occasionally collaborates with other big names like Lourdes Leon, the daughter of iconic pop singer Madonna.
The two women share the spotlight in new Valentine’s Day 2022 promote shots that surfaced online this week. Alva Claire, Evan Leff, Souizz, Quannah have also posed with the fashion billionaire.
Savage X Fenty’s unisex Love On the Edge collection is the occasion for the brand to prove to the industry that it does things differently. RiRi has opened doors for models who failed to get a lot of attention in the past.
Lourdes is cementing her collaboration with Rihanna’s brand with this new campaign.
