Rihanna Gives The Secret Behind Her Filtered And Flawless Look In New Video As She Joins Venture Backed By Jay-Z

Rihanna Jay-Z Denise Woodward Partake Foods

Rihanna‘s beauty brand, Fenty Beauty, has shared a photo on Instagram of the singer promoting a new powder foundation as she shows off her radiant skin.

To push the brand, they shared a new video tutorial on YouTube that delighted even people who are not into makeup.

Fenty Beauty posted a stunning photo of Rihanna modeling the new product as she looked into a golden mirror at her own reflection.

It was captioned, “Y’all better get with it’ next to a smiley face emoji,” and encouraged the brand’s 10.5 million followers to watch the 2-minute tutorial in full on their YouTube channel.

Fans were told they could also achieve “flawless skin without the cake” in the advert for the powder version of Fenty Beauty’s liquid foundation, which won an award for Best Foundation in 2018.

The caption read in full: “Y’all better get with it! 😛 @badgalriri showing off the new #PROFILTRPOWDERFOUNDATION in her latest tutorial live now at YouTube.com/FentyBeauty! 🔥 Get the tea on how to pull up in flawless filter’d skin without the cake (cuz you know we don’t play that) in your perfect complexion match! ✨ Get Powder Foundation now available at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP.”

A preview of the full tutorial video was shared by Rihanna on her own Instagram account as one of her final posts of 2020.

She tells her fans that the foundation offers medium to full coverage and is resistant to both sweating and creasing on the face.

The foundation is designed to give a “blurred” effect, and Rihanna encourages users to go for a shade lighter on their “baggy” days.

The singer’s famous hand tattoos are on full display in the video, and she flicks back her shoulder-length black hair at the end to show off her completed makeup, smiling at the camera and telling viewers that she “can’t wait” to see them use the foundation and create their own look.

Last month over the holiday period, Rihanna spent several days in her home of Barbados, joined by rapper and fashion enthusiast A$AP Rocky, who the star is rumored to be dating.

Last year, Rihanna split from Saudi billionaire boyfriend Hassan Jameel after the couple dated for almost three years.

All of this as RiRi continues to make some impressive moves in the business world. She has recently joined mentor Jay-Z in investing in a black-owned vegan company called Partake foods founded by Denise Woodward.


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