Jessica Simpson, who went through a total body transformation, has decided to keep evolving into a real business mogul.
The new inspirational collection, “New Year New Groove,” will be offering various fitness accessories and attire in addition to her previous fashion lines that consisted of clothing and shoes.
According to the press release, the celebrity will not only serve as the CEO of her aspiring company, but she will also be the face of her new fitness collection after her inspirational body journey as she slimmed down with 100 pounds in 2019.
Her trainer, Harley Pasternak, spoke to E! News recently and had this to say about Jessica Simpson’s impressive weight loss: “This particular baby no. 3 was… I think she commented to the press that she tipped the scales at 240 lbs; that’s not coming from me; she mentioned that in a post. So, we had our work cut out for us and perhaps more so on this baby than the others.”
Pasternak went on to say: “It had to be more than just getting back from her baby weight, but how do I keep whatever I am doing now forever. That’s why we are not a big fan of doing any extreme diet or radical forms of exercise.”
It appears that Jessica Simpson’s brand will offer various accessories such as fitness and yoga mats, resistance bands, slimming belts, and massage guns.
The musical diva promoted the collection herself as she shared a new photograph in which she showcased her incredible figure and perky booty.
In the snap, Jessica Simpson appears to be in the middle of a workout, as she is wearing tiny black shorts that accentuated her muscular legs and backside in combination with a black shirt and sports underwear in bright green color.
In addition to her stunning fitness attire, Jessica Simpson struck a pose to the camera, as she is looking over her toned bum while holding a set of dumbbells.
However, it seems that “The Price of Beauty” star will be concentrating not only on her fashion empire but also on creating a new documentary.
The hit musician made a lot of headlines in December, as she shared that she will be partnering with Amazon Studios for the creation of series inspired by her autobiography, Open Book.
Simpson started as a music and movie star, but observers see her evolution as a successful lifestyle brand as really impressive.