Kim Kardashian has decided to flaunt her spectacular bikini body ahead of some significant changes to her brand.
The Keeping up with the Kardashians star, who is trying to flee the California heat, has found refuge in Palm Springs.
The billionaire took to Instagram, where she treated her millions of fans to some steamy bikini photos taken during her summer getaway.
Kanye West‘s estranged wife flaunted her toned body in a barely-there purple string bikini that left nothing to the imagination.
In one photo, the reality TV star, 40, is standing on luscious green grass with her two arms up in the air as she flashes peace signs with a giant smile on her face.
While in another snap, the mother of four put her killer abs on display as she stretched out to fix her hair. The caption for the envious pictures read: “Good Morning ☀️ Palm Springs 🌴.”
The series of shots of jaw-dropping pictures came after it was revealed that Kim Kardashian has teamed up with Kanye West for her latest business venture.
This week, Kim Kardashian announced that she was shutting down her KKW Beauty website in August for a rebrand.
Fans took to social media to say that the mogul plans to drop the W, which stands for West because she is no longer married to the controversial rapper.
However, a source claimed that Kanye West has been helping Kim Kardashian with the rebranding.
An insider told Page Six Style: “Fun little fact, Kanye helped come up with the new name. Kim’s decision to rebrand has nothing to do with dropping the W in KKW since she has not changed her legal name and still goes by West. It has been in the works for a while, and Kanye actually helped Kim to come up with the new brand name.”
In a recent post, Kardashian announced the brand’s new packaging and identity and gave the reason for the move: “It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years. On August 1st midnight, we will be shutting down the kkwbeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged with an elevated and sustainable new look.”
Kim Kardashian knows how to take her businesses higher.