While Jay-Z and Beyoncé are two of the most famous people on this planet, they have brilliantly found ways to strike the right balance between their public and private lives for the sake of their children — especially their three-year-old twins — Sir and Rumi Carter.
The power couple has worked diligently to shield their three kids — Blue Ivy, 8, Sir and Rumi from the media.
However, every once in a while, Beyoncé delights her fans with a few pictures and videos of her little clan.
On January 1st, 2021; Beyoncé shared several photos of Sir and Rumi Carter promoting her highly-successful Adidas x IVY PARK clothing and sneaker collection.
In one adorable photoshoot, Sir, who has locks like his father, Jay-Z, is wearing a cute eggplant outfit by IVY PARK while trying to catch bubbles.
The little boy had his eyes closed as he held on tightly to a toy car. As for his twin sister, Rumi, she was dressed in a white/ivory pair of pants and a matching top. Rumi, who rocked pigtails, gave the camera a heartwarming smile.
Beyoncé also appears in one picture where she is cuddling her twins with her eyes closed. When Beyoncé dropped the collection earlier this year, she did an interview with Elle where she explained the inspiration behind the clothes, shoes, and accessories.
The mogul revealed: “My mother instilled in me the idea that creativity starts with taking a leap of faith—telling your fears they are not allowed where you are headed. And I’m proud to do that with Adidas. I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.”
She went on to say: “This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
From what observers have seen the pandemic has changed the dynamic in the family.