Hailie Jade has shared a new video to TikTok showing fans how she creates her affordable daily makeup look.
The 25-year-old influencer is the daughter of rapper Eminem and Kimberly Anne Scott and currently boasts more than 2 million social media followers.
She signed up to TikTok a week ago but has already impressed fans with a new montage showing which products she uses to create her essential everyday look.
The video begins with a mirror selfie of Hailie Jade completely makeup-free before she bends down and reappears in front of the camera with light brown eyeshadow already applied.
It was posted on Thursday and included the song ‘”Problems” by DeathbyRomy playing in the background, as she lip-synched along with the lyrics, which she clearly knew off by heart.
Quoting a line from the song, she captioned her new TikTok post, “this is how I cope.”
Hailie Jade — whose full name is Hailie Jade Scott Mathers — did not explain to fans how she had applied her eye makeup, but she did take them through a full tutorial for the rest of her look.
Using a Maybelline matte foundation, she showed followers how she applies it to her forehead, cheek, nose, and chin before moving on to a Revlon concealer.
Fans were quick to notice that both the products are relatively affordable for most people, coming in at an average of $12-13 for both.
Hailie Jade then used a pink brush to apply a Cover Girl powder — less than $10 in most stores — evenly to most areas on her face.
She then moved to the most expensive product on her list — a $38 Becca highlighter, ideal for lighter skin tones like Hailie Jade’s own complexion.
@hailie_jade_ & this is how i cope 🤷♀️ ##fyp ##foryou ##makeup ##makeuptutorial ##winterbeautytips
She used a Mac lip pencil and a Revlon HD lip color to finish her look — totaling less than $30 combined.
Many fans loved the videos and were in awe of Hailie Jade’s gorgeous face with no makeup on. This supporter praised her: “I really love this look 👏👏👏 you look gorgeous like always, 😍 even stunning with no makeup.”
Another person told her: “You don’t need makeup.”
This follower claimed: “With everyone who says “you’re beautiful” and all these msgs that say “you’re gorgeous,” do you feel like you are or do you just sort of ignore it? I’m curious how you take it in your position.”
The aspirant influencer is navigating fame in a wise manner.