Beyoncé is all set to launch her latest Ivy Park X Adidas collection. Along with her stepsister —Bianca Lawson — they have been releasing new photos and videos this week on Instagram.
For those who might not be aware of it, Beyoncé and Bianca are stepsisters because the actress’ father, Richard Lawson, is married to Beyoncé’s mom, Tina Lawson.
The 41-year-old actress, who has the key to the fountain of youth, put her fit body on display in several of Beyoncé’s creations.
In a sexy video, Bianca Lawson sashayed around her hotel room and turned the sidewalk into a catwalk wearing skin-tight pants and a matching crop top. Beyoncé wore identical outfits as Bianca in photos shared on social media.
One fan of Bianca said: “This woman is really good at this. Like she grabs your attention and has you intrigued by the song, the outfit, the walk, and her face. She makes a great marketing ambassador.”
Another asked about the fact that she does not age: “How are you still this damn fine since 1995?”
Beyoncé did her part to keep her fans entertained as they waited to get their hands on some of the new merchandise that were dropped this week in the new “Icy Park” collection.
To build anticipation of the launch, Beyoncé has once again taken to social media to advertise the clothing herself.
This time, the 39-year-old pop icon wore a matching blue tracksuit, seemingly with nothing on under the jacket as she unzipped it to reveal cleavage and some of her toned midriff.
The post appeared on Instagram on Thursday night, the same day Beyoncé had released another tranche of images modeling other outfits from the range, including a skin-tight camel-colored bodysuit.
In the most recent image, Beyoncé is seen with a huge blue scarf thrown over her shoulder — matching the color of the tracksuit. The scarf featured the logos of both Adidas and Ivy Park.
Another popular outfit that the former Destiny’s Child singer teased was a white reflective jumpsuit. Lights in the studio were dimmed to reveal the glow-in-the-dark nature of the new clothing.
Her 165 million followers were delighted with the new promotional content, which also included clips of her daughter, Blue Ivy Carter.
In the promo video, released this week, Beyoncé and Blue Ivy are seen in matching patterned tracksuits.
Beyoncé alerted her fans to the upcoming launch, telling them the new items will be available to buy online from midnight on Friday or in selected stores from Saturday.
Other celebrities who have joined the advertising campaign include Hailey Bieber, who was featured earlier this month wearing matching outfits with Beyoncé and posing on the same fluffy pink Jeep.