Kylie Jenner has found a soft and quiet way to challenge her older sister, Kim Kardashian, and it is not known if she can compete without Kanye West.
No matter how classy the punches might be, Kim Kardashian will still feel the blows being delivered by Jenner in the fashion industry.
Kylie Jenner, who has been rather quiet in the business world, is going to make a major comeback with an impressive initiative.
The mother of two has decided to launch what is described as “quiet lux.” According to fashion experts, this is what Kylie Jenner will be doing: “They need to distance their brands from unsustainable and unethical practices [and not] produce clothes in such volume that if they don’t sell them all, they get stuck in landfills.”
A person added: “Quite rightly, they don’t want to be tarred with that fast fashion brush; no one does — except Love Island contestants, who will take whatever deal they can get!”
To accomplish her goal, the 26-year-old aspiring billionaire has signed on with fashion and business entrepreneurs Jens and Emma Grede.
The husband and wife are the brains behind Kim Kardashian’s $4-billion company Skims and Khloé Kardashian‘s multi-million-dollar Good American brand.
Good American brings in $200 million annually. The pair has also helped Kris Jenner launch her $10 million eco-friendly cleaning supplies company, Safely.
Talking to Page Six, a fashion insider explained that Jenner and her sisters have their own vision when it comes to their brands and added: “All the girls each have their own vision. They inspire and whip each other up. They’re all so different and independent, but they give each other a ton of advice.”
However, Kylie Jenner is ready to pull out the big guns and step up to another level and she feels confident enough that she can do it.
The person claimed: “Kylie has always been in fashion, and she’s stepping up her game. She’s always had a very clear vision. She’s gotten a ton of validation around what she’s wearing and who she’s partnering with.”
The site noted that while Jenner is stepping up a notch, she will be challenging Kim Kardashian, who is in the market to make similar products via SKIMS.
While Jenner has been building her empire by herself, Kim Kardashian, in her own words, has revealed that she relied heavily on Kanye West.
The Kardashians star revealed that she has been struggling to find her way without the controversial rapper and fashion designer.
Kim Kardashian stated: “I definitely see what I like, but I’ve never really been a visionary. Kanye would come in and be like, ‘You should do your hair like this. You should do your makeup like this.’ That’s his love language, it’s clothes. I’m trying to figure out, who am I in the fashion world, or who am I by myself?”
Jenner seems motivated.
