Beyoncé Finally Breaks Her Own Rules With This Video Post And Gets An Apology From Her Mother, Tina Knowles-Lawson, For This Heartfelt Reason

Beyoncé Jay-Z 'Black Is King' Movie Visual Album

Beyoncé has taken to social media where she broke her own rules and her mother, Tina Knowles-Lawson, apologizes for not having enough faith in her daughter’s decision to create her latest project.

The diva shared a lengthy message on Sunday accompanied by a video all in the effort of promoting her new film, Black Is King.

Jay-Z‘s wife started the message by admitting that she decided to break her unwritten social media rules for a far greater cause than her and her art.

The Texan diva explained that she poured her heart, soul, energy, and time into the project. For more than a year, Beyoncé and her team worked tirelessly to make sure this masterpiece comes to life.

Beyoncé took the time to define the film and explained its goal in great detail.

Se also urged everyone to watch the visual album in order to better understand the history, beauty, and resilience of Black people.

She wrote: “Happy Sunday!
I typically keep comments short and sweet, but I just watched the trailer with my family and I’m excited. ?Please don’t get me hype?? “Black Is King” is a labor of love. It is my passion project that I have been filming, researching, and editing day and night for the past year. I’ve given it my all, and now it’s yours. It was initially filmed as a companion piece to “The Lion King: The Gift” soundtrack and meant to celebrate the breadth and beauty of Black ancestry. I could never have imagined that a year later, all the hard work that went into this production would serve a greater purpose.”

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I am so excited about this new film that Beyonce has done for Disney!! “Black Is King” Talk about a love letter to Africa and our journey as Black people!! I could not be more proud of this film. She has worked on this forever it seems , day and night seven days a week at a very large personal and financial sacrifice . Many times as a concerned mother I have said to her , you are a little too obsessed with this ! and people have no idea what this cost you in time, money and blood sweat and tears . Her reply “We need this right now Mama”!! More than ever ! “Everything started in Africa ! It will be worth it”!!So Thankyou Beyonce for not letting anyone ( including me) or anything stop your messaging !!! For being an activist in your own way through your art that shows the beauty and regal power and strength of our people ❤️❤️❤️❤️❤️ It was definitely worth it❤️❤️❤️❤️

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She continued: “The events of 2020 have made the film’s vision and message even more relevant, as people worldwide embark on a historical journey. We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the world’s axis and tell our REAL history of generational wealth and richness of soul that are not told in our history books.”

View this post on Instagram

I typically keep comments short and sweet, but I just watched the trailer with my family and I’m excited. ?please don’t get me hype?? “Black Is King” is a labor of love. It is my passion project that I have been filming, researching and editing day and night for the past year. I’ve given it my all and now it’s yours. It was originally filmed as a companion piece to “The Lion King: The Gift” soundtrack and meant to celebrate the breadth and beauty of Black ancestry. I could never have imagined that a year later, all the hard work that went into this production would serve a greater purpose. The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books. With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy. I spent a lot of time exploring and absorbing the lessons of past generations and the rich history of different African customs. While working on this film, there were moments where I’ve felt overwhelmed, like many others on my creative team, but it was important to create a film that instills pride and knowledge. I only hope that from watching, you leave feeling inspired to continue building a legacy that impacts the world in an immeasurable way. I pray that everyone sees the beauty and resilience of our people. This is a story of how the people left MOST BROKEN have EXTRAORDINARY gifts.❤️✊? Thank you to Blitz, Emmanuel, Ibra, Jenn, Pierre, Dikayl, Kwasi and all the brilliant creatives. Thank you to all at Disney for giving this Black woman the opportunity to tell this story. This experience has been an affirmation of a grander purpose. My only goal is that you watch it with your family and that it gives you pride. Love y’all, B

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The Destiny’s Child frontwoman added: “With this visual album, I wanted to present Black history and African tradition elements, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy. I spent a lot of time exploring and absorbing the lessons of past generations and the rich history of different African customs. While working on this film, there were moments where I’ve felt overwhelmed, like many others on my creative team, but it was essential to create a movie that instills pride and knowledge.
I only hope that you leave feeling inspired to continue building a legacy that impacts the world in an immeasurable way from watching. I pray that everyone sees the beauty and resilience of our people.”

Tina penned an emotional message about the film and said she regrets not believing in Beyoncé as she should have.

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