Meghan Markle feels a heavy weight on her shoulders because of some of the situations surrounding her personal life.
The former actress and her husband, Prince Harry, made a shocking decision to separate their brands.
The two names had become associated with being media-needy, dramatic, and toxic, and they chose to take a bold step to redefine their public image.
To confirm the split, Prince Harry traveled to several countries over the summer to demonstrate his act of statesmanship and philanthropist. Markle focused on the business side of things.
According to one PR expert, the move was not only to solve their financial issues but also to set a new narrative for the couple, who seemed to have lost their footing and goals since their dreadful Oprah Winfrey interview.
Via GB News, Ed Coram James, a PR expert, claimed: “Since their marriage, Harry and Meghan have had a distinct brand. That brand is based on a duo. Call it ‘Harry and Meghan’, call it ‘the Sussexes’, call it whatever you like. The fact is that for years, they have become synonymous with one another.”
He went on to say that it was the right move to salvage their stained brand, which has suffered greatly in the past 12 months — big companies such as Spotify abandoned the duo, and it is obvious that they receive fewer speaking gigs.
He said: “And, since the famous Oprah interview, in which they took a simmering disagreement between themselves and the rest of the Royal Family and essentially declared all-out-war, that brand has been steadily becoming more toxic and thus commercially untenable to the point where not that many major brands are going to be rushing to write them a large cheque based on their brand value. When combined, the Sussexes brand is, from a PR perspective, toxic. But, when separate, they have a genuine chance of creating an entirely separate brand, with completely different labels.”
The move to save one aspect of their lives opened a dangerous floodgate around another. Insiders claimed that Markle is heavily burdened by the insinuation that her marriage is struggling.
The weight of this speculation, coupled with Prince Harry’s plans to reconnect with his British relatives, has been a significant strain for her.
The source close to the royal told the media outlet: “She has really felt the strain in recent weeks, and with all the speculation surrounding her and Harry and their marriage. They haven’t done themselves any favours by doing so many separate events but this is what they have decided to do as it works best for them at the moment as a couple and they both feel they can shine at events that are close to their hearts.”
Markle is trying to change perception. At what cost?
