Beyoncé is getting ready to dominate the holiday season with new products left and right. Queen Bey took to Instagram Tuesday to push her Ivy Park x Adidas collection.
Jay-Z‘s wife offered different styles to her followers when it comes to her collaboration with Adidas.
The new range is called “Drip 2: Black Pack” and will be available online on November 17, 18, and 19. It comes weeks after “AZURE DRIP,” which hit the market at the end of October.
The different ensembles oscillate between casual and chic, but the result is always elegant. The Black Is King artist flaunted her toned abs in the new photos, proving that at age 39 and after three children, she is still in top shape.
Fans are excited and cannot wait to support their favorite artist. However, some critics say the pictures were airbrushed and that she is not fooling anyone.
Moreover, a few people have pointed out that the new pack is not that different than what she did before. Those voices want her to bring more to the table before spending their money.
One person shared this interesting point of view: “Dear Beyoncé, I have been saving my educator coins for months now and can never get one item. I even take off half a day so I can get something and I never get it. Help! How do we little folks get an item?”
This commenter wants things to slow down a bit with this pack: “WOW BEYONCÉ! CAN U TELL THE REST OF THE HIVE NOT TO BUY EVERYTHING IN 2 SECS AGAIN! 😭😭 I HAD EVERYTHING IN MY CART ALL DAY LAST TIME & @ 4:00 IT WAS GONEEEE😭😭😭 PLSSSSS 😂😭 IM BEGGING U.”
A critic chimed in: “This is EXHAUSTING! She NEVER makes enough! Boxes of clothes go to CELEBRITIES! She NEVERS SENDS IT TO SAINT LOUIS STORES! Smh… But she doesn’t care! But this looks so bomb @beyonce @adidas!”
Beyoncé has recently signed a deal with Peloton and her music will be used in their workouts. The iconic pop star is now an investor in the fitness startup.
A statement confirming the collaboration read: “Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys. I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Beyoncé is taking huge steps when it comes to expanding her brand.